Having a Birthday Club at your Restaurant or Retail Shop is by far one of the most beneficial revenue boosters you could ever create for your business!
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Birthdays are the most popular occasion for your customers to dine out or spend time with their friends and family. It’s also one of the most commonly overlooked marketing systems that business owners fail to incorporate in their Restaurants or Retail Shops.
Five reasons to have a Birthday Club
HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table.
GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
GROUPS: birthday guest seldom dine alone on their birthday, and often times they bring groups of friends and family to celebrate with them. The average birthday table is 3–4 people.
LOW-HANGING FRUIT: more than 55% of all Americans eat out on their birthday. Why not capitalize on what would be lost revenue?
REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
Birthday Spotlight
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